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Title:

Penny Arcade Expo (PAX)

Rebrand // Motion Identity System

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Description:

Penny Arcade Expo aka PAX, is a series of gaming culture festivals that involve tabletop, arcade, and video gaming. It is held 6 times a year across all regions/countries. Their existing identity does not have a distinct flavor to help them stand out from their competitors. They needed a new identity to establish themselves differently from other gaming conventions.

I created a visual system that is bold and energetic to show that their atmosphere met their identity. To create a visual system that is bold and energetic representing their vibe and audience.