Google Play Creative Campaigns

Visual Design + Motion Design

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Info:

Creative Director: Kendall Birch

Art Directors: Esther Shin, Kaiqi Cai

Designers: Giulio Pozzuoli, Daniel Kwon

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Studio:

Laundry Service

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Role:

Designer, Animator, Sound/Video Editing

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Strategic Approach:

To communicate this big promotion to our primary organic social audience, we should not create ads, but social-first formats that infuse social trends, native features, and engaging content that zoom into our Google Play playfulness.

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Other Google Play Campaigns:

Here are a few other of my favorite campaigns I’ve worked on.

Role:

Design, Animation, Sound/Video Editing